“Make Stuff People Care About.”
These are the words printed on the shirt seen here and on the mind of the woman wearing it.
When Jeff Goodby, one of Lesly Pyle’s writing mentors, wrote those five words, it changed everything for her. They became a beacon for how she approaches her job — and her life.
Sure, Lesly’s worked at plenty of places she’s proud to name-drop, like Goodby Silverstein & Partners, FCB, TRG and Apple. But the thing she’s most proud of is this book, Pyle of Memories. Because finding a cure for dementia is something 55 million people care about.